We really appreciated the ever increasing amount of athlete sponsorship proposal we receive every week.
So we thought that we would give everybody interested an idea of what we look for in sponsoring athletes.
- The athlete has to already be a regular user of Hammer products. Through this they understand and appreciate the significant benefits of the products.
- We don’t sponsor professional athletes, because they’re not the ones who buy our products. We’d rather give something back to our loyal customers. Also, most professional athletes (not all) will say anything their sponsor wants them to say as long as the cheque is in the mail. Then they will jump ship as soon as someone offers them more. We prefer athletes who already use and value our range of products.
- You don’t have to be “elite”, or a top-ranked athlete. We look for athletes who will be a good ambassador for our brand. We consider 1st place athletes and 99th place athletes equally, as long as they give it 100%
- Sponsorship is a 2 way street. So we expect the sponsored athlete to be responsible towards their sponsor and give back as much as the sponsor gives them.
So hopefully this gives all those who apply a bit of an insight into what we look for.
We really appreciate all your proposals and look forward to seeing more come in. If you have any questions on this please email us.