Product Description
HEED is a definite “step up” and welcome departure from the seemingly endless number of powdered sports drinks available to endurance athletes. One of the primary flaws inherent with most sports drinks is their reliance on simple sugars as the carbohydrate source. The use of simple sugars such as glucose, sucrose, and fructose not only severely limits the amount of calories that can be efficiently digested and utilised for energy, but also may cause wild fluctuations in energy levels. HEED’s complex carbohydrate formula, on the other hand, allows you to obtain the ideal amount of calories you need, providing a more consistent and longer lasting energy supply, and without putting you at risk for the stomach distress commonly caused by simple sugars.
HEED also provides a complete, easily assimilated electrolyte profile—not just salt and potassium, which comprise the electrolyte “profile” of most other drinks. For many athletes under normal conditions, one or two scoops of HEED will completely fulfill electrolyte requirements (in addition to caloric requirements). For other athletes, the electrolyte profile in HEED will provide an excellent base from which additional Endurolytes can be added to completely satisfy electrolyte needs. With added chromium polynicotinate for maintaining stable blood glucose levels and l-carnosine for buffering lactic acid, HEED is truly in a class of its own in the world of powdered sports drinks.
So whenever a sports drink is your preferred choice, “heed” your body’s desire for a superior fuel. HEED is the only choice you need to make!
Sean (verified owner) – :
I really enjoy the almost neutral lemon / lime flavour. A cold bidon of lemon / lime HEED during a hot day of training or racing is difficult to beat and HEED is as close to perfect as an energy drink can be and with a full-spectrum of electrolytes (calcium, magnesium, manganese and chromium over the typical sodium and potassium). I also like the addition of chromium polynicotinate (niacin-bound chromium) used to boosts chromium’s absorption and it’s reported effects on the effectiveness of insulin to keep your blood sugar at optimal levels and also assist in the metabolism of carbohydrate, fat and protein. No cramps. No stomach issues.