DJR (Dick Johnson Racing) came to Hammer looking for a nutrition product which was going to give them what they wanting, consistent long lasting energy with no massive blood sugar swings. They had been looking around at the commercial choices and could not not find what hey wanted. Then they found us through one of their employees.
Hammer Nutrition is looking forward to working with DJR and enhancing their performance levels through better nutrition.
DJR Racing Press Announcement
Steering a V8 Supercar is nothing like driving your normal road car. Intense acceleration, braking, steering and gear changing all require heavy-duty muscle power and incredible resistance to the physical stresses of up to five G-Forces. With cabin temperatures of up to 60°C, speeds of nearly 300 kilometres an hour, and stints in the car lasting up to three hours, V8 Supercar racing demands the highest levels of focus and endurance. The drivers are required to be incredibly fit, with heart rates sustained between 80-95% Maximum for several hours.
Dick Johnson Racing researched the Sports Nutrition market to find the most suitable product. Finally, we came to the conclusion that Hammer Nutrition products offered the most pure sports nutrition products. Hammer has no simple sugars, colourings, preservatives or any other junk which can affect the drivers performance. This is exactly what we were looking for, a product which offered long lasting, consistent energy (no highs or lows). In a V8 Supercar any slip due to fatigue can mean the difference between 1st and 20th.
We strive for the perfect performance, so it’s vital our nutrition matches this profile.
We will be using a full range of Hammer products both before, during and after the race.