We really appreciated the ever increasing amount of athlete sponsorship proposal we receive every week.
So we thought that we would give everybody interested an idea of what we look for in sponsoring athletes.
1. The athlete has to already be a regular user of Hammer products.
Through this they understand and appreciate the significant benefits of the products.
2. We don’t sponsor professional athlete’s. Why because they are not the one’s who buy our products and we would rather give something back to those who do.
Also, most professional athletes (not all) will say anything their sponsor wants them to say as long as the cheque is in the mail. Then they will jump ship as soon as someone offers them more.
3. You don’t have to be a top racer of age grouper ! we look for athlete’s who are going to be a good ambassador for our brand. We consider that as long as someone is giving a 100% and coming 99th, to be as good as someone who comes in the top 10 and gives a 100%.
4. Sponsorship is a 2 way street. So we expect the sponsored athlete to be responsible towards their sponsor and give back as much as the sponsor gives them.
So hopefully this gives all those who apply a bit of an insight into what we look for.
We really appreciate all your proposals and look forward to seeing more come in. If you have any questions on this please email us hammernutrition@bigpond.com
