Hammer Nutrition has been in the USA for 19 years. Over which time it has become a “household name” to endurance athletes across the country.
The USA Company owner Brian Frank developed a very simple philosophy to serve his customers:
No Hype, Just Great Products and Service. Our longevity, sterling reputation, and devoted following amongst serious endurance athletes is unrivalled in the marketplace for three reasons:
- We sell extremely effective products.
- We provide superlative customer service.
- We support our customers with volumes of free knowledge and advice.”
This philosophy was married into the whole range on Endurance Nutrition products. The focus of the products was simple – “Deliver exactly what the athlete needs and leave out everything the athlete does not need or is harmful to their performance!
The rest is history, a loyal and growing following that is fast spreading around the world!
David Williams was introduced to the Hammer Nutrition range in late 2004 and instantly recognised the success formula for athletes and the whole philosophy behind the range of products.
I was the original distributor for PowerBar in Australia from 1993 until 2003. Having developed the PowerBar business in Australia to be the best outside the USA. So with the business experience gained we started “Hammer Nutrition Australia”
As Sports Nutrition consumers in Australia are aware, there is untold amount of products on the shop floor! Walk into any shop and you will be confronted with up to 15 different products.
Being fully aware of the market and its short comings, I adopted the USA philosophy and further built on this to offer the consumer a totally different approach to Sports Nutrition in Australia.
Australian consumers have never been fully educated on how and what to consume during Endurance events. Sure, there is lots of information floating around, how good it is, is anyone’s guess.
First Fully Online Service
In conjunction with Hammer USA, we have developed the 1st fully online advice, service and feedback on Sports Nutrition in Australia. The legendary Steve Born is our advisor.
All our consumers are welcome to use Steve’s vast expertise and knowledge through emailing us.
The results have been outstanding to date. I am pleased to say that all of our customers who have followed Steve’s advice have benefited immensely.
We have coupled this service with the great range of products, the ability to buy the products through retailers and direct at great prices unparallel in Australia.
I am very proud to be associated with this great product line and offer our consumers a FULL service Sports Nutrition Company.
Director, Hammer Nutrition